When I think of Atlantic City, I think of the Trump Taj Mahal. My family would go down to the shore each summer to visit relatives; every so often, we would find ourselves in Atlantic City. The Taj — a glittering, bombastic, outrageous monument that makes small-scale cultural appropriation look like child’s play — held special appeal for a geography nerd like myself who rarely made it far past the New Jersey suburbs. My aunts and uncles and cousins worked in the casino business, and my grandmother would rack up comps from playing the nickel slots and take my brother, my cousins and me to a big all-you-can-eat buffet in the glittering, smoke-filled halls of the Taj or one of its brethren.
Atlantic City ain’t what it used to be, everyone says these days, and of course it’s true. The Trump Taj Mahal — which no longer has any relation to Trump but bears his name in countless light bulbs and golden letters — is hemorrhaging money and is set to close next month. The number of casinos in town has nearly halved since 2014. Jobs are disappearing; crime is up.
When I visited the area last month, the cover story in the local paper reported on a casino job fair — for casinos in other states who wanted to lure experienced dealers to new facilities in Maryland, New York, and even islands in the Pacific Ocean. “Plenty of casinos are hiring in Atlantic City,” the Press of Atlantic City explained. “But many of the jobs aren’t in Atlantic City.”
Donald Trump, the name and face of Atlantic City at the peak of its glitzy reverie, wants to sever all ties with the struggling city. Atlantic City, in turn, wants to sever all ties with him. When I asked my relatives in the casino industry what they and their colleagues thought of Trump running for president, the response was unequivocal. “The idea of Donald Trump being president is a joke to us,” they said. All he did was take a bunch of other people’s money and run casinos into the ground; the idea of anyone thinking he would be a good president is inconceivable to the people who actually saw him operate.
This finding is neither new nor surprising; plenty of reporters have gone to Atlantic City and drawn similar conclusions. It is interesting only in how it sheds light on the most fascinating part of the Year of the Donald: not his candidacy itself, but in his opponents’ complete disempowerment in trying to combat it.
Trump blunders with unrivaled fecundity, yet emerges relatively unscathed — simply by claiming that he has not blundered at all. If mistakes were made, it was somebody else’s fault. “I made a lot of money in Atlantic City and left 7 years ago, great timing (as all know). Pols made big mistakes, now many bankruptcies,” Trump tweeted. Continue reading